Walmart acquires adtech startup Polymorph Labs to scale up its ad business

Walmart acquires adtech startup Polymorph Labs to scale up its ad business
Amazon has a large and growing advertising business, but rival Walmart’s own ad business is much smaller. It’s now working to change that. Earlier this year, the retailer consolidated ad sales for its stores and websites and said it was ready to start monetizing its shopper data on a grander ... read more
Source- Techcrunch.comPublished on 2019-04-11By Sarah Perez
2 weeks ago
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